Darkam Marketing : 2015

Wednesday, December 30, 2015

#103: Kickstarter Disasters (And Other Stuff)

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we talk about Kickstarter disasters, why it’s important for consumers and backers to understand the difference between purchasing and funding, and why companies need to understand the difference between ideas and products.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.21]Happy New Year Maybe
[00:01:51.13]Our Year In Review… Sort Of
[00:03:45.05]Emma Sponsorship Mention
[00:05:02.21]If You Want To Give Us A Gift… Review Us
[00:06:07.29]Kickstarter Disasters #1: The Coolest Cooler
[00:17:32.06]Emma Sponsorship Mention
[00:18:15.14]Kickstarter Disasters #2: The Zano Drone
[00:25:28.02]Emma Sponsorship Mention
[00:25:56.03]The Great IBM Hair Dryer Hack for Women in Tech
And so much more…

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Success isn’t always a good thing.

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There is a market for everything. You just have to find it.

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Exposure is fantastic, as long as everything goes well.

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You can’t launch a concept; You must have a working product.

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People don’t want your idea; People want the product.

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Try conquering some local mountains before you tackle Everest.

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Items Mentioned In This Episode

The Coolest Cooler Is Turning Into One of Kickstarter’s Biggest Disasters
Europe’s Biggest Kickstarter Has Gone Bust After Raising $3.6 Million
IBM Asks Women In Tech To Hack Hair Dryers, Women Tweet Back To Tell IBM It’s Not The 1950s
from UnMarketing http://bit.ly/1OsrPa0
via IFTTT

Wednesday, December 23, 2015

#102: The Christmannukah Episode

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we dig into the Christmannukah buffet; the beautiful possibilities brought to businesses by the advent of 360-degree video; what Adele and Wu-Tang Clan can teach us about selling; another hashtag horror story; why you may not be able to serve Sweet Potato pies for Christmas dinner; and what happens when you get put into smartphone jail.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.14]Christmanukkah and Boxing Day
[00:02:52.29]What’s Your Favorite Christmas Movie?
[00:04:26.09]A Wedding in Brooklyn
[00:05:36.12]Real-time 360 Scott
[00:10:27.07]Wu-Tang Clan One-of-a-Kind Album
[00:16:39.25]#AskJerryJones
[00:19:54.06]Emma Sponsorship Mention
[00:20:36.17]Patti Labelle’s Sweet Potato Pies
[00:25:18.17]Smart-Phone Jail
[00:30:44.08]Emma Sponsorship Mention
And so much more…

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Adele is the Wu-Tang Clan of Adult Contemporary.

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Selling from the mountain top is different than selling while climbing.

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All a hashtag does is make your client’s horror story searchable.

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Beyond all the smoke and mirrors, passion still sells.

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If I’m not more exciting than something on your phone, that’s my fault.

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Items Mentioned In This Episode

Facebook 360 Video

Wu-Tang Clan Sells Its One-of-a-Kind ‘Shaolin’ Album for Millions

Things Went Horribly Wrong When The NFL Network Did An #AskJerryJones Hashtag

Viral Video Prompts Patti LaBelle’s Sweet Potato Pies to Sell Out at Walmart

Dave Chappelle is Putting Audience Members in a High-Tech “Smartphone Jail”

from UnMarketing http://bit.ly/1QLnNA0
via IFTTT

Wednesday, December 16, 2015

#101: Episode 100 (Part 2)

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we continue our 100th Episode donut party. We also talk about what it’s been like to work together for 100 episodes; the importance of communication in collaboration; our favorite episodes and worst nightmares; the honor and importance of an audience; how we got sponsors; and the futility of generational marketing research.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:01:37.04]Working Together for 100 Episodes
[00:05:03.17]Collaboration
[00:06:34.09]Favorite Episodes & Worst Nightmares
[00:11:33.28]The Honor of Having an Audience
[00:14:12.20]Scott Stratten: Proud Unsubscriber
[00:14:28.11]Emma Sponsorship Mention
[00:14:43.11]Naked Pulled Pork
[00:15:38.05]No Kraft Dinner in the States
[00:17:19.28]Bills vs. Jaguars on Yahoo
[00:24:05.21]Emma Sponsorship Mention
[00:24:19.03]How We Got Sponsors
[00:27:58.16]Let’s Talk About Pesky Whipper-Snappers Again
[00:32:08.22]A Context for Text Messages
[00:34:25.06]Generational Research
And so much more. . .

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There has to be an open channel of communication in collaboration.

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Collaboration in business can be an incredible asset or a huge detriment.

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Doesn’t everybody want millions of people watching them?

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Have an audience is an honor not a right.

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Permission-based Marketing is a privilege.

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Items Mentioned In This Episode

Not Nearly As Many People Watched Bills/Jaguars As Yahoo Wants You To Believe
Pesky Whipper-Snappers ‘Most Trusting’ When It Comes to Advertising

from UnMarketing http://bit.ly/1P6J0kD
via IFTTT

Wednesday, December 9, 2015

#100: In Front of a Live Studio Audience

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we celebrate 100 episodes in front of a live studio audience. We discuss how we accidentally became our own topic on this show, how the Internet helped Scott get a BIG present, and, of course, what happens when bad PR spam mail hits your inbox.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:40.09]The Power of Signage
[00:01:36.20]The 100th Celebration
[00:03:30.22]Proofreading Invitations is Important
[00:07:14.01]Scott got a present
[00:12:45.13]Emma Sponsorship Mention
[00:13:27.01]Start a Podcast, Get a Dishwasher
[00:14:00.12]Are You an Influencer?
[00:17:22.02]The Press Release Email Disaster
[00:19:59.16]And It Happened Again
[00:28:02.03]TaxiCab Stories Disaster
[00:33:04.07]Emma Sponsorship Mention
And so much more. . .

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We have, accidentally, become our own topic on the show.

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Are you an influencer? Then you must be pro-active.

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Anybody can press send. That’s not #PR.

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People who can do #PR are worth their weight in gold.

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Trending does not equal success. #YourTaxis

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Items Mentioned In This Episode

‘My Cab Driver Fell Asleep’: Taxi Industry’s Social Media Campaign Backfires

from UnMarketing http://bit.ly/1YYt3RW
via IFTTT

Wednesday, December 2, 2015

#99: Take My Money, Please!

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we talk about how hard it can be to get a company to take your money. The Source doesn’t believe its customers know what they are purchasing; Lenscrafters doesn’t keep records or sync with their online booking system; Rei.com doesn’t even want your money (on Black Friday, anyway).

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:01:04.20]Preview
[00:01:34.05]Emma Sponsorship Mention
[00:01:43.13]A (Depressing) Trip to The Source
[00:08:34.07]Emma Sponsorship Mention
[00:08:44.28]Lenscrafters Can’t See Your Information
[00:12:28.25]Booking, sort of, an Eye Exam Online
[00:18:35.22]Canadian Thanksgiving is a Subtle Holiday
[00:20:41.02]Two Approaches to Black Friday
[00:22:27.20]OptOutside with Rei.com
[00:25:16.29]Emma Sponsorship Mention
And so much more. . .

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Let’s get mad about some companies.

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These companies are so bad, Scott needs ice cream.

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Companies, one of the reasons you’re losing business is that you’re terrible.

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Items Mentioned In This Episode

OptOutside with Rei.com

from UnMarketing http://bit.ly/1SwkQk5
via IFTTT

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