Darkam Marketing : October 2015

Wednesday, October 28, 2015

#94: Honest Reviews

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we talk about the importance of honesty in online reviews; how we took down Bell Mobile, why you should never shame your customers on social media, and the genius of selling your profitable business for $150 dollars.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:47.16]Episode Preview
[00:01:27.16]Emma Sponsorship Mention
[00:01:40.26]The Bell Mobile App Scandal (And How We Caused It)
[00:06:52.29]Erin Magnum Brockovich, P.I.
[00:09:22.22]Bell Didn’t Need To Do Anything, And It Cost Them over $1M
[00:10:34.06]Emma Sponsorship Mention
[00:10:55.26]November 13 is a BIG DAY
[00:11:51.07]A Company Worse Than Bell
[00:14:15.08]Public Driven Reviews (and How Not to Respond)
[00:23:03.26]That One Bad Review
[00:23:53.16]Emma Sponsorship Mention
[00:24:43.21]Tunity App
[00:27:15.09]Working For Free Is A Team-Building Exercise, Apparently
[00:32:53.01]The $150 Business – The $599,850 Profit
And so much more. . .

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Keep app reviews honest!

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Don’t waste your customer currency.

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We helped take down Bell Mobile (Sort of)

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Items mentioned in this episode

from UnMarketing http://bit.ly/20a78J7
via IFTTT

Wednesday, October 21, 2015

#93: The Chart Episode

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we look at the state of Social Media through some interesting, and slightly twisted, statistics.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:34.25]Alison Takes Control
[00:01:11.16]Episode 100: Who Wants to Join Us?
[00:02:32.03]Episode (93) Preview
[00:03:25.17]Things Children Will Never Have to Deal With
[00:05:32.19]Newsletter Shout Out
[00:07:53.28]The Importance of Relevance
[00:10:17.10]Posting on a Group
[00:12:12.10]Is It Contribution or Self-Promotion?
[00:15:56.19]Emma Sponsorship Mention
[00:16:28.21]Email is Still Important
[00:19:21.29]Email is Work That Works
[00:21:21.21]When Statistics Collide
[00:23:44.16]Looking at Facebook Statistics Correctly
[00:25:28.08]Emma Sponsorship Mention
[00:26:24.27]Why National Geographic is Winning the Internet
And so much more. . .

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People will only come back if your content is relevant!

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Relevance is the key to and community.

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Want to contribute to a community? You need to be a part of it.

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Items Mentioned In This Episode

from UnMarketing http://bit.ly/1RnJFy3
via IFTTT

Wednesday, October 7, 2015

#91: Honest PR Is More Amazing Than Coal

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we dive back into the dirty world of PR and marketing misfires; Sony’s not-waterproof waterproof camera; Coal’s Amazing PR Fail; Why Advertising Execs are worse than lawyers; and VW’s irreparable brand.

Other topics include:

[00:00:33.10]Trying to be Professional
[00:01:18.26]A Show with Fewer Calories
[00:01:48.06]Alison Took a Facebook Quiz, and Got Horribly Insulted
[00:04:02.29]How to Get a Quiz to Go Viral
[00:04:23.21]The Antidote for Smile Infections
[00:05:10.09]A Nuts and Chaotic Segue
[00:05:43.25]A “Waterproof” Camera
[00:11:32.19]Scott’s Phone Needs
[00:14:46.09]The PR Fail of the Year
[00:19:36.06]Some Sound Advice for Every PR and Marketing Person
[00:21:21.29]The Profession Nobody Trusts (It’s Not Lawyers)
[00:23:48.21]What Volkswagen Did
[00:28:35.01]Can the VW Brand Recover?
And so much more. . .

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There should be an antidote for infectious smiles.

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Retweet if you think @unmarketing should get a new phone.

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Retweet if @UnAlison should get an #AppleWatch.

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PR101: Nobody owns a hashtag.

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Post-scandal, will you ever think of @VW as an honest company?

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Items mentioned in this episode

Sony: You Actually Shouldn’t Use Waterproof Xperia Phones Underwater
Mining Body’s Pro-Coal Campaign Backfires Hilariously
Bad Mad Men: Almost Nobody Trusts The Advertising Business
WTF, Volkswagen?
from UnMarketing http://bit.ly/1OlAaBx
via IFTTT

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