Darkam Marketing : January 2016

Wednesday, January 27, 2016

#107: Scott’s Near Cardiac Episode

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we incite a near cardiac event; what’s up with the birthday/Valentine’s Day sweet spot?; Two Employees Save the day; We define “kindness” while explaining why you didn’t win your share of the Powerball Lottery; and, finally, we remind you why you should never say “it can’t get any worse.”

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.10]Scott’s Giant Cranium
[00:01:19.03]Birthday/Valentine’s Day Sweet Spot
[00:05:14.11]What’s Up Today?
[00:06:00.21]Emma Sponsorship Mention
[00:07:57.06]Mr. Neck Tattoos Saves the Day
[00:11:13.20]A Definition of Kindness
[00:13:50.18]Emma Sponsorship Mention
[00:14:41.14]Do You “Like” Yourself?
[00:22:52.01]Why Didn’t You Get a Share of the Powerball Lottery?
[00:24:40.15]Emma Sponsorship Mention
[00:25:22.05]Never Say “It Can’t Get Any Worse”
[00:25:50.17]”Like”-Farming is Evil and Dumb
And so much more…

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Forget the PR. Just Do the Good.

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You don’t do a Random Act of Kindness and expect a “Thank You.”

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Don’t try to leverage your good deeds into social currency.

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If you like your own Facebook posts, we’re probably going to laugh at you.

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Radio station Facebook pages are the bane of my existence.

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Items Mentioned In This Episode

from UnMarketing http://bit.ly/1KauOZ6
via IFTTT

Wednesday, January 20, 2016

#106: Sharing Some Good

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we talk about; why a Scottitzer Prize is better than a Pulitzer Prize; what happens when taking the high road means taking a stand; when Cards Against Humanity is actually FOR humanity; and proof that airlines can be good too.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:01:24.08]Scott is 476 months
[00:01:49.20]Creepy People Can Apply Too
[00:02:41.00]Emma Sponsorship Mention
[00:02:52.11]We’re Giving Away a Trip for Two
[00:04:56.29]When You ALMOST win the Pulitzer
[00:11:23.12]Bios are Just Like Resumes; Fluffed
[00:14:37.13]Emma Sponsorship Mention
[00:15:51.28]When Heart Attacks Ruin Your Night Out
[00:18:59.02]Sometimes You Take the High Road, Sometimes You Have to Take a Stand
[00:21:56.21]Cards Against Humanity For Humanity
[00:25:15.20]Emma Sponsorship Mention
[00:26:03.02]Southwest Flight Attendant Goes Above and Beyond
[00:29:34.23]Making a U-Turn in a Plane is a Big Deal
And so much more…

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We’re giving away a trip for two!

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We do not accept bribes, but we do accept BBQ.

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Have you written a book? You could win a Scottizer Prize.

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Be careful when adding fluff to your resume and bio.

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If you have a good experience: Share It!

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Sometimes your little decision can change someone’s life.

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Items Mentioned In This Episode

from UnMarketing http://bit.ly/1JY1pRH
via IFTTT

Wednesday, January 13, 2016

#105: Hey, Look At Our Inbox

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we talk about some of the ffedback we’ve received on past episodes. We also look at how using your corporate logo can limit your reach; what happens when you lose sight of your total customer base to focus on a particular niche; and we share another reason to love Starbucks.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:33.05]Scott Loves Feedback
[00:04:55.02]Millennials, Apparently, Hate Desks
[00:10:51.06]Emma Sponsorship Mention
[00:12:00.24]York Distric School Board Book Ban
[00:21:13.11]Emma Sponsorship Mention
[00:22:16.22]Another Reason to Love Starbucks
And so much more…

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If you want to spend you have to justify the spending.

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Let’s appeal to a small section of our demographic and ignore the rest. #WorstPR

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Don’t alienate many for the sake of a few.

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Items Mentioned In This Episode

from UnMarketing http://bit.ly/1SOljRh
via IFTTT

Wednesday, January 6, 2016

#104: This Is a Really Weird Episode

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we talk about the idea of New Year’s Resolutions and how they should be M.A.C.E.’d; what United Airlines is changing in 2016; How to not worry about social media comparisons this year; and the best Santa story of 2015.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:31.12]The Famous Two-Bite Brownie
[00:02:45.26]A New Year Means Resolutions
[00:06:03.18]Realistic (M.A.C.E) Goals
[00:11:56.16]Emma Sponsorship Mention
[00:12:40.05]A Good Story About Airlines, Except It’s Bad
[00:19:28.18]Emma Sponsorship Mention
[00:20:25.23]Keeping Up With The Jones’ in 2016
[00:28:04.05]Emma Sponsorship Mention
[00:28:44.15]A Mall Santa Story
And so much more…

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Most numbers in life, including sales, are artificial.

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You can’t control sales. You can only control things that LEAD to sales.

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Be realistic. Don’t set the goal so high that you can’t attain it.

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Take a M.A.C.E. to your goals this year.

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Items Mentioned In This Episode

from UnMarketing http://bit.ly/1OMn15z
via IFTTT

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