Darkam Marketing : March 2016

Wednesday, March 30, 2016

#116: The Content World Is Changing

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, the business show for the fed up, we look at some examples – DeVry University is being sued; The Wall Street Journal wants to charge for content, but doesn’t want to take the money; some publishers would rather pay you to read than create and produce good content; Facebook is bringing us Instant Articles – that show how the world of content creation is changing.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.24]Creepy episode overview
[00:01:11.06]Deep-fried Love for the Cheesecake Factory
[00:03:21.17]The Not So Many Voices of Scott Stratten
[00:04:14.29]Emma Sponsorship Mention
[00:05:06.18]The Brand Game Show
[00:05:46.28]Devry Brags About the Wrong Things
[00:12:35.29]Why won’t you take my money?
[00:18:17.26]The WSJ Article (That was and was not worth the trouble)
[00:24:29.05]Emma Sponsorship Mention
[00:26:16.02]Instant Articles on Facebook
[00:32:31.26]The Content World is Changing
And so much more…

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We could be the Statler and Waldorf of game show hosts.

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Ask anybody in HR what they think when they see “Devry” in a resume. (It’s not good.)

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There’s no excuse for not doing your research.

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Hey, @WSJ, why won’t you take my money?

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How much time, money, and effort goes into scams? Just create good content.

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The lengths people wil go to do everything but create compelling content is fascinating.

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Items Mentioned In This Episode

The Cheesecake Factory
DeVry Brags When Its Graduates Become Waiters At Cheesecake Factory, Feds Say
The Wall Street Journal
Publishers Offer Rewards to Readers Who Visit Their Sites for Timed Sessions
Facebook Is Letting Publishers Use Instant Articles To Collect Email Newsletter Signups
from UnMarketing http://bit.ly/1V4Dhjd
via IFTTT

Wednesday, March 23, 2016

#115: Saying ‘No’ Is a Privilege You Should Use

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we discuss the importance of saying no: when should you do it? when should your company do it? to what, where, when and why should you say no?

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.20]Hair Improbable
[00:02:54.08]Emma Sponsorship Mention
[00:03:30.29]Sponsorship Relations
[00:05:20.18]Vitamin Bae
[00:08:18.09]How To (Not) Be a Best-Seller
[00:16:02.23]Sharing the Stage
[00:18:37.05]Emma Sponsorship Mention
[00:19:00.00]Not -Paying Journalists
[00:24:52.28]Bloggers Want to Get Paid
And so much more…

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When it comes to sponsors, wait until the time and partner is right.

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Saying “no” is a privilege.

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“Best-seller” is an incredibly bastardized term.

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Get paid! It is not an honor to go broke.

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Items Mentioned In This Episode

Vitamin BAE and Other Atrocities

Brands Saying Bae

Behind the Scam: What Does It Take to Be a ‘Best-Selling Author’? $3 and 5 Minutes.

Huffington Post Editor Thinks Journalism Is Only Authentic When You Don’t Pay the Writer

Unpaid Huffington Post Bloggers Actually Do Want To Get Paid

from UnMarketing http://bit.ly/25mhNTN
via IFTTT

Wednesday, March 16, 2016

#114: Sharing Good Is On You

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we discuss the importance of noticing when a salesperson, company rep, or business treats you well and then talking about it… to everybody. What happens when you share your love of a product with people? What kind of long-lasting impact can it have on the company or even the surrounding community?

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:33.10]Scott Gets Dramatic
[00:02:24.10]Signature noises
[00:05:00.18]Emma Sponsorship Mention
[00:06:19.14]Everybody Needs a T-Shirt Guy… I Got a Guy
[00:13:37.23]How to Get Customers to Dump You
[00:16:51.19]Win “Hug Your Haters”
[00:19:41.16]Emma Sponsorship Mention
[00:20:28.20]A Tweet with Made Up Words
[00:22:43.04]No Love or Loyalty for Cars
[00:26:31.06]Emma Sponsorship Mention
[00:27:28.15]This Guy Really Loves His Ketchup
And so much more…

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Our job on Earth is to TRY to tolerate others.

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We need a new name for good things.

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Tell a company when they’re doing it right. It’s on you to share the good.

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You can wear shocks to show how much you love your haters.

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Items Mentioned In This Episode

James Perse
CEX Ultimatum: Half of Customers Would Dump Your Brand Within a Day of Getting Poor Customer Service
Hug Your Haters
Consumers Lack Loyalty to Car Brands (Study)
‘Bye. Bye. Heinz’: French’s Ketchup Sells Out After Online Post Praising It and Its Ontario-grown Tomatoes
from UnMarketing http://bit.ly/1RNSCQb
via IFTTT

Wednesday, March 9, 2016

#113: All About Ads

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we look at the horrible, wonderful, and remarkably complicated world of online ads. Why are they necessary? How have marketers ruined online advertising? And what, if anything, would you be willing to pay for an ad-free experience?

Other topics include:

00:00:00.00]Emma Sponsorship Mention
[00:00:32.07]Coffee Break and Distrations
[00:05:30.29]Emma Sponsorship Mention
[00:06:26.19]Ads and Online Content
[00:15:37.13]AdBlockers for Mobile Devices
[00:18:56.29]Accidental Clicks Make Me Feel…
[00:23:56.18]What Can You Do?
[00:25:15.05]The Patron Debate
And so much more…

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What will you trade Scott for his roll up the rim coffee tab?

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Marketers screwed up ads on the Internet.

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Stats can’t tell you if somebody clicked your ad accidentally.

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Are you willing to pay for an ad-free experience?

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Items Mentioned In This Episode

from UnMarketing http://bit.ly/1p7CstF
via IFTTT

Wednesday, March 2, 2016

#112: Is This Reality?

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we look at life through Virtual Reality Goggles (or we would if Samsung had it’s way); what happens when reality doesn’t reflect the menu; we now live in a world where a beat up trash can costs $100; and why you should never dress a man up as a woman just for the sake of PR.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:33.06]Stop slouching, Stratten!
[00:02:51.15]Disney Cruise is happening (for us, not you)
[00:03:53.25]Emma Sponsorship Mention
[00:04:50.08]Episode Preview
[00:05:17.27]Samsung VR… Oh, That Photo
[00:12:46.23]Emma Sponsorship Mention
[00:14:17.01]Ordering Off the Menu at Azure Restaurant & Bar
[00:20:24.04]A Historic Trash Can
[00:24:46.21]Emma Sponsorship Mention
[00:25:08.12]A Huge Stunt Problem
And so much more…

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Topless podcasting doesn’t pay what it used to.

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Do you need #VR to enjoy dinner?

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Your date leaving you at the restaurant might not be #VR

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Serve regular food with a VR headset: BAM! Organic food.

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Items Mentioned In This Episode

from UnMarketing http://bit.ly/1Y13Zcq
via IFTTT

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