Darkam Marketing : April 2016

Wednesday, April 27, 2016

#120: Lying Liars from Liarsville

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we talk about the importance of words. When is a guarantee the same thing as a promise? Do you love your baby enough to buy a product that can’t do what it promises? McDonalds is in a huge beef (get it?) with Starbucks… or ARE THEY?!?

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.07]Sometimes Video is More Interesting
[00:01:26.21]Emma Sponsorship Mention
[00:01:57.28]Episode overview
[00:02:56.27]Guarantees and Promises: Same Thing?
[00:15:23.19]Emma Sponsorship Mention
[00:16:08.15]Your Baby Can Learn At Some Point in the Future Probably
[00:22:05.15]Speaking of Ferrets: Google!
[00:25:00.13]Google and Affiliate Links
[00:27:20.26]Instagram and Products Placement
[00:29:01.11]Emma Sponsorship Mention
[00:29:12.01]Let’s All Share in Scott’s Anger
[00:30:41.24]The Death of BusinessInsider.com
And so much more…

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Creativity is 100% subjective.

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When giving feedback, never say “let’s talk tomorrow.”

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Design is best when it’s not noticed.

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A camel is a horse designed by a board.

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Anybody who says something “is dead” is probably trying to sell you an alternative.

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Items Mentioned In This Episode

Kitestring
ContractorsCustomers.com – http://bit.ly/240fEvb

from UnMarketing http://bit.ly/1WSDXJu
via IFTTT

Wednesday, April 20, 2016

#119: Hanging On by a Kitestring

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast we welcome back our friend Chris Farias of Kitestring to join us in discussing the importance of design and visual branding, the pointlessness of designing by committee, the minefield of feedback, and how to use mispellings to flush out the jerks.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:30.29]Our First Ever Returning Guest
[00:01:29.09]Canadian Windshield Wiper Fluid
[00:02:33.10]The Terror of Feedback
[00:12:19.16]Emma Sponsorship Mention
[00:12:30.18]The Importance of Design
[00:17:42.22]Reviewing Customers
[00:26:18.28]Emma Sponsorship Mention
[00:26:38.18]Do We Think Email Is Dead?
And so much more…

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Creativity is 100% subjective.

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When giving feedback, never say “let’s talk tomorrow.”

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Design is best when it’s not noticed.

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A camel is a horse designed by a board.

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Anybody who says something “is dead” is probably trying to sell you an alternative.

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Items Mentioned In This Episode

Kitestring
ContractorsCustomers.com – http://bit.ly/240fEvb

from UnMarketing http://bit.ly/240fEvi
via IFTTT

Wednesday, April 13, 2016

#118: Eggs Breaking Badly

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we discuss toothpick tricks, Spring Break, the danger of improperly focused anger, the unintentional repercussions from sharing good stories, direct to consumer shipping, and other fragile things.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.26]Weird Human Tricks
[00:01:53.20]Emma Sponsorship Mention
[00:02:37.03]We Don’t Like to Brag, But…
[00:04:49.17]Scott’s Dilemma
[00:06:55.09]Spring Break
[00:13:50.09]Emma Sponsorship Mention
[00:14:37.01]Avocado Outrage
[00:20:41.15]Packaging We Need
And so much more…

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Who knew so much harm would come from sharing good stories?

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Before you go on #SpringBreak, make sure you know if you’re ugly.

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We have governments calling citizens “ugly.” Let’s focus our anger.

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Sometimes a middleman is necessary.

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We are living in a time where people expect shipping to be free.

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Items Mentioned In This Episode

State Department Apologizes for #SpringBreakingBadly Tweet
Plastic-Wrapped, Precut Avocado Prompts Outcry Over Overpackaging
With High Shipping Costs, Online Shopping Is Not Big Business For Chocolate Makers
from UnMarketing http://bit.ly/1Xv9xet
via IFTTT

Wednesday, April 6, 2016

#117: Are Honey Crullers Sexist

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, look at sexism, racism, ageism, and all the other bad “isms” that sometimes pop up in the area of Corporate Human Resources, as well as a list of issues that might make you not want to do business with a company.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:30.12]Just a Little Donut-based Drama
[00:03:22.00]We Missed You
[00:04:16.29]Emma Sponsorship Mention
[00:05:51.03]Unfiltered Internet and Scalable Viral
[00:10:39.04]Sexism in the Interview Process
[00:11:47.25]Racism in the Interview Process
[00:15:57.09]Emma Sponsorship Mention
[00:16:40.03]Gloria Steinem Proves PR is Hard
[00:24:27.04]What Would Make You Not Do Business with a Company
[00:28:32.28]The Company with the Best Reputation
And so much more…

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Why would you eat a donut without chocolate?

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For the record, @emmaemail and I are on a first-name basis.

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Brands, allowing unfiltered internet is the worst thing you can do.

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If something is important to you, then invest proper time and resources.

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HR101: Don’t be sexist or racist.

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Items Mentioned In This Episode

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