Darkam Marketing : August 2016

Wednesday, August 31, 2016

#138: Four Poodles and a Shitzu

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we explore a grab-bag of stories: a Zappos Employee who goes the extra shift; the ALS Ice-Bucket Challenge actually accomplished something, and why it (the challenge) shouldn’t be repeated; an Italian Restaurant REALLY loves Yelp; Audiobooks are Hot, apparently; what should freelancers charge for their work?; a made-up word of the week and a listener question.

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:31.10]Scott Has No Off Switch
[00:02:35.04]Thanks and Episode Overview
[00:03:33.13]Emma Sponsorship Mention
[00:04:08.28]Between Takes
[00:05:15.00]Zappos Employee Had the Longest WHAT?!?
[00:09:51.14]The Ice Bucket Challenge Actually Accomplished Something
[00:17:02.09]Emma Sponsorship Mention
[00:17:31.13]The Yelp Review in Boca
[00:25:04.07]Emma Sponsorship Mention
[00:25:22.08]Audiobooks are Kind of a Big Deal… Who Knew?
[00:29:37.09]What Should You Charge for Your Work
[00:31:38.19]Made-Up Word of the Week: Broga
[00:33:30.21]Listener Question of the Week: How can small tourism businesses make an impact on the big stage when all of the tourism sites are geared to big corporate players?
And so much more…

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The ALS Ice Bucket Challenge actually accomplished something.

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It’s not Social OR Service. You have to have both.

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I would do broga right now if I wouldn’t pull a hamstring. #MUW

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Focus on the right things first.

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Items Mentioned In This Episode

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via IFTTT

Wednesday, August 24, 2016

#137: A Family-Friendly Episode

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we take a look at some highlight-making moments in front of an audience of children: Olympic lockdowns, dentists begging for referrals, the pointlessness of flossing, sharebait is the new clickbait, a made-up word of the week, a listener question and so much more.

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:35.10]Stupid Scott Tricks
[00:02:38.29]Episode Overview
[00:03:37.14]Emma Sponsorship Mention
[00:04:03.03]Olympic Lockdown
[00:09:11.15]Don’t Show Your Appreciation By Begging
[00:14:22.06]Emma Sponsorship Mention
[00:15:05.01]Flossing Does Nothing… According to Facebook
[00:16:10.17]Sharing Without Reading
[00:19:39.26]Context is Crucial, But Dumb is Still Dumb
[00:26:07.08]Emma Sponsorship Mention
[00:26:42.19]Getty Makes a BIG Oops
[00:30:25.05]Made Up Word of the Week: OOO
[00:32:04.17]Listener Question: What do you make of the trend of businesses with no concrete way of generating revenue selling for billions?
And so much more…

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“Go for the Bronze” doesn’t really work as a trademark phrase.

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“Hey, you have bad teeth… Here’s a card for my dentist.”

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A retweet or share, without comment, implies endorsement.

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If you’re constantly surrounded by “Yes People” don’t give interviews.

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You can email me, but I’m Triple-O because who has time for that extra syllable? #MWOTW

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Items Mentioned In This Episode

from UnMarketing http://bit.ly/2bBvgnX
via IFTTT

Wednesday, August 17, 2016

#136: The Mostly Pokemon Episode

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we take a look at the latest “Next Big Thing” that actually lived up to the hype (and why we love it): Pokemon GO. We also relearn that what lands in the internet rarely stays private, cover the made up word of the week – with a new jingle – and the listener question of the week.

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:33.17]Happy Summer or Olympics or Whatever
[00:01:36.24]Emma Sponsorship Mention
[00:01:46.17]Another UnWebinar
[00:03:06.22]Something About Speakers
[00:04:14.10]Giving Tips to the Competition
[00:04:42.17]The Time Scott Arrived Early
[00:11:58.12]Emma Sponsorship Mention
[00:12:16.16]Pediatrician Drops Patients After Negative Facebook Comments
[00:18:12.07]The Actual Latest Big Thing
[00:25:43.05]Pokemon Luring New Spenders
[00:29:17.23]Pokémon Go Is Helping This Autistic 6-Year-Old In The Most Amazing Way
[00:31:57.14]The Two Things I Love About Pokemon GO
[00:34:44.14]Made Up Word of the Week Jingle
[00:35:28.09]Made Up Word of the Week: Procaffeinating
[00:36:34.16]Listener Question of the Week
And so much more…

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Never speak badly about the event, the organizer, or the AV Team.

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One of the things marketers do is ruin things.

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I poo-poo a lot of things, but I love Pokemon GO.”

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Procaffeinating: To delay with coffee. #MWOTW

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Create great stuff and do what you have to do to get it out there.

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Items Mentioned In This Episode

Pediatrician Drops Patients After Negative Facebook Comments
GameStop Says Pokémon Go Has Boosted Some Stores’ Sales By 100%
Pokémon Go Is Helping This Autistic 6-Year-Old In The Most Amazing Way
from UnMarketing http://bit.ly/2bGUQs7
via IFTTT

Wednesday, August 10, 2016

#135: The Train Is Coming Through the Station

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we cover an amazing amount of material: Pringles jingles; Windows 10 Upgrades; Facebook Live Grows Up, AND serves as a place of punishment; Some ads are just unacceptable in London; Samsumg passive aggressively thinks you’re ugly. Get on, get off, or get out of the way, because the train is coming through the station.

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.01]We Are Actualy Cool
[00:03:35.21]Episode Overview
[00:04:34.28]Emma Sponsorship Mention
[00:04:46.11]Pringles Song Lyric Change Promotion
[00:09:01.29]Upgrade to Windows 10… OR ELSE
[00:12:02.19]Emma Sponsorship Mention
[00:12:33.16]Facebook Live Grows Up
[00:17:51.18]Punitive Facebooking
[00:22:40.21]Emma Sponsorship Mention
[00:22:54.21]Ads Make You Hurt
[00:28:51.22]Samsung Makes You Less Ugly
[00:33:14.10]Made Up Word of the Week: Youngry
And so much more…

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Despite what our kids think, we ARE, actually, cool.

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Windows10 notification is the bane of my existence.

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For most businesses, “Live” is Latin for “worse.”

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The sharing of information is powerful. If there are negative consequences, you should share those too.

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You know, @UnAlison has a #youngry setting of 8.

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Items Mentioned In This Episode

from UnMarketing http://bit.ly/2bfOuzV
via IFTTT

Wednesday, August 3, 2016

#134: The Good and Bad Rollercoaster

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we jump from the good to the bad and back again. Blue, the Lowe’s Service Dog; Kitchener’s GIANT Racist Ooops; GQ’s Special Resume Issue; Red Cross creates an ad campaign that takes away Scott’s ability to “even.”

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.04]Professional AND Savvy
[00:01:12.20]The Infamous First Episode and Comment
[00:03:09.07]Don’t Bank On the Bold
[00:04:43.16]Emma Sponsorship Mention
[00:05:52.08]Blue the Service Dog
[00:10:31.14]Oh, Kitchener… NOOOOOOO
[00:16:18.22]The Human Rights Code Is Serious
[00:21:54.16]Back to Lowes
[00:23:12.26]GQ – Special Resume Edition
[00:28:19.09]Red Cross Apology
[00:33:52.16]Made Up Word of the Week: Brandgineering
And so much more…

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I’m promoting our documentary. I have no shame.

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#Your brand is your story. The story is what the client thinks of your brand.

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IWhen they don’t get hired, ALL you say is, “Sorry, you didn’t get the job.”

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The worst thing about a person-to-person interview is the people.

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If you’re applying for a creative position, BE CREATIVE!

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Items Mentioned In This Episode

from UnMarketing http://bit.ly/2b2n4t6
via IFTTT

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