#142: The Realtors On the Bus Have Really Fine Print

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we discuss stories about the importance of reviews and fine print. We’ve got a new made up word of the week, and even take a couple of listener questions. All this and absolutely nothing more!

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Other topics include:

• [00:00:00.00]Emma Sponsorship Mention
• [00:00:32.11]LinkedIn Endorsements for AirDrumming
• [00:01:07.04]Episode Overview
• [00:01:54.28]Emma Sponsorship Mention
• [00:02:15.23]The Realtors On the Bus
• [00:08:07.18]Tip Karma
• [00:10:21.26]Digital Apathy
• [00:12:08.06]Facebook Contests (and Why You Really, Really Shouldn’t Share Them)
• [00:17:59.12]Emma Sponsorship Mention
• [00:19:01.06]Too Much of a Good Thing?
• [00:23:31.24]TruRating
• [00:28:39.09]Emma Sponsorship Mention
• [00:29:40.13]Made-Up Word of the Week: Deminar
• [00:31:51.17]Listener Question of the Week: With so many changes and things to reexamine, why didn’t you write a new book instead of revising the old one?
• And so much more…

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Emma is not the ESP you want, they’re the ESP you need… and want.

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The realtors on the bus have really fine print.

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It doesn’t cost you anything to be kind. Just go for it.

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Get customer feedback as close to PoP as possible.

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Items Mentioned In This Episode

• Waiter Tipped $500 for Act of Kindness
• Too Much of a Good Thing? Positive Reviews Can Hurt Your Business
• TruRating

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#141: A Plethora of Petty Things

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we discuss stories about people and companies earning a black belt in pettiness: Fantasy football ramblers, entrepreneurial criminals, women’s clothing lines, and even an airline. We discover a new made up word of the week, and even take a couple of listener questions. All this and absolutely nothing more!

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Other topics include:

• [00:00:00.00]Emma Sponsorship Mention
• [00:00:31.29]A Plethora of Petty Things
• [00:01:06.05]Emma Sponsorship Mention
• [00:01:19.27]Road Trips and Rambling
• [00:03:02.11]Fantasy Football Season
• [00:05:25.08]Good Old-Fashioned Criminal Manners
• [00:07:06.24]LOL Liar
• [00:09:19.26]Above and Beyond… No, Really
• [00:12:37.03]If the Clothes Are Bad, They Won’t Sell
• [00:18:18.11]Emma Sponsorship Mention
• [00:19:02.25]”It’s Not Us, It’s You.” – American Airlines, Probably
• [00:22:18.13]Three Kinds of People In the World.
• [00:29:18.00]Made-Up Word of the Week: Friendtors
• [00:31:23.21]Listener Question(s) of the Week: How should conferences vet, and charge for, their “experts?”; What suggestions do you have for marketers to stay fresh?
• And so much more…

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Scott is a bad loser and a horrible winner. We have coffee mugs to prove it.

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If you don’t actually LOL when you text LOL, you’re a liar!

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“Mr. Dirty Jobs” was my name in college. #MikeRowe

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Make sure your products are good. Then people will buy.

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“It’s Not Us, It’s You.” – @AmericanAir, probably.

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Items Mentioned In This Episode

• Man tries so hard to sell car he probably stole
• Really Above and Beyond
• Why are sales suffering at so many women’s stores? They made bad clothes.
• American Airlines Asks Passengers To Make Flying Experience Better (Because It Won’t)

from UnMarketing http://bit.ly/2cRcfvj
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#140: What You Need to Know About Live Streaming

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we talk about “Live Streaming.” From cameras, to software, to platforms, and the one hard truth you need to know about it.

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Other topics include:

• [00:00:00.00]Emma Sponsorship Mention
• [00:00:32.04]Heeeeeeeeyyyyy…. LiveStream
• [00:01:13.17]Get Really Behind the Scenes
• [00:02:23.15]On This Episode
• [00:03:01.12]Emma Sponsorship Mention
• [00:03:30.21]Back to the Camera
• [00:08:08.04]Breaking Down BLAB
• [00:11:36.13]A Hard Truth for Brands
• [00:16:25.21]What Benefits from Live Video?
• [00:20:08.02]Emma Sponsorship Mention
• [00:20:41.22]OpenVid
• [00:23:20.10]I’m Offended, but Not Offended Enough
• [00:28:17.04]Made Up Word of the Week: kadult
• [00:29:48.26]Listener Question: LinkedIn: Will it ever matter to anyone happily employed?
• And so much more…

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One of the most important aspects of video is audio.

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Very few things in this world are better live than they are edited.

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“Live Streaming” is the new QR Codes.

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Content is not a stepping stone; it IS your brand.

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You know who likes catapaults? Kadults. #MadeUpWordOfTheWeek

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Items Mentioned In This Episode

• The Mevo Camera
• Blab is dead…long live Blab
• Openvid
• Buffer: Why We’re Taking a Break from Snapchat

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#139: An Unprecedented Episode

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we talk with Scott Harrison, founder of Charity Water. It’s an important interview, for an important cause that means a lot to us.

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Click to Listen

Other topics include:

• [00:00:00.00]Emma Sponsorship Mention
• [00:00:31.22]Fall Is the Most Wonderful Time of the Year
• [00:01:11.08]An Unprecedented Event
• [00:01:38.26]Scott Harrison: Founder of Charity Water
• [00:02:43.09]A Cause We Give a Damn About
• [00:03:36.00]What Made Charity Water Happen?
• [00:06:32.03]A Cathartic Vacation
• [00:07:49.04]The Water Crisis
• [00:09:23.29]The Old Life Reaction
• [00:12:39.11]What Was – and Is – the Goal?
• [00:15:27.12]Technology-Tracked Giving
• [00:17:02.05]The Most Important Thing Is What We Wouldn’t Do
• [00:18:27.06]Emma Sponsorship Mention
• [00:19:09.24]The Worst Kind of Charitable Giving
• [00:21:41.02]January 1 is a Dark Day
• [00:23:14.29]Showing the Money[‘s Effects]
• [00:29:22.28]Ten Years of Clean Water. What’s Next?
• [00:34:54.12]The Made-Up Word of the Week
• [00:38:51.28]A Facebook Question: What non-marketing book has made the biggest impact on you and your career?
• [00:42:42.21]If 1 million people $30 a month, 1 million people could have clean water every day
• And so much more…

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We don’t like most people, so this show is an unprecedented event.

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Watching impoverished children drink dirty water is a buzzkill… who knew?

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42% of Americans don’t trust charities. Why?

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Shopping cart abondonment has been an every day issue since the launch of e-commerce.

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Remember this: All the mind-numbing statistics represent very real people.

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Items Mentioned In This Episode

• Charity Water
• Would You Let This Girl Drown?

from UnMarketing http://bit.ly/2c7zm2P
via IFTTT