Darkam Marketing : November 2016

Wednesday, November 30, 2016

#150: The Fruit-Basket Anniversary Episode

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Anniversary

Emma, Official Sponsor of the UnPodcast

In this episode, you give us fruit baskets! Also, we talk discuss stories so upsetting we can only be made better with Kit-Kats: Video as a solution for horrible content; Asus has mildly sexist tweets; 6-Pack Fitness is surprisingly sexist; and Theresa Payton lands at the end of some shockingly depressing sexism. Where are the Kit-Kats? We’re exhaustipated.

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.07]The Only Podcasting Pro-Tip
[00:02:11.06]Emma Sponsorship Mention
[00:02:42.20]What On The Episode Today
[00:02:57.23]News by Text?
[00:05:53.15]Book or Movie?
[00:11:32.13]Cats or Zenbooks?
[00:12:42.26]Pink Puns?
[00:16:30.25]Emma Sponsorship Mention
[00:17:20.01]Sexism Rears… Wait…
[00:21:44.11]Kit-Kat Cleansing
[00:24:46.08]A Lost Barbie Collection
[00:26:12.05]Made-Up Word of the Week: Exhaustipated
And so much more…

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Video is not the end game: You have to still write good content.

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Offensive is bad enough. Laziness is inexcusable.

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Sometimes these stories are just depressing… then there’s Kit-Kat.

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Scott did this entire episode with no pants.

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Mentioned In This Episode

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Wednesday, November 23, 2016

#149: We’re Our Own Bosses

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Emma, Official Sponsor of the UnPodcast

In this episode, we are back in the studio! We will reiterate how hard it is to do live video, discuss how donuts can help you land a job interview, why women don’t get job interviews and more! So, stop sharenting and listen.

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.27]It’s Been So Long (Sort of)
[00:02:26.15]We’re Our Own Bosses
[00:04:13.26]Emma Sponsorship Mention
[00:05:06.00]It’s Fancy Shirt Day
[00:06:17.20]Facebook Changes for FBLive
[00:14:28.09]Donuts Get Your Foot In The Door
[00:17:28.28]Emma Sponsorship Mention
[00:20:01.02]Regifting Traps
[00:22:15.04]Why Women Don’t Get Interviews
[00:25:53.07]Ballet Dancers Are Awful
[00:30:51.21]Made Up Word of the Week: Sharenting
[00:33:32.21]Question of the Week: What suggestions do you have for marketers to “keep it fresh” year after year?
And so much more…

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Most recordings from Vegas hotel rooms never see the light of day…

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Doing video well is really hard. Really.

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If you want to stand out from the crowd, then you have to actually stand out.

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Are you guilty of #Sharenting?

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Mentioned In This Episode

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via IFTTT

Wednesday, November 9, 2016

#148: On the Road with Our Community

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Emma, Official Sponsor of the UnPodcast

In this episode, we take it on the road! That’s a fancy way of saying our schedule changed and we couldn’t use the studio. Coming to you live from Las Vegas, we talk all about online community and how it was, how it is and how to make it better. From our hotel room. Awkward.

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.15]Live from Las Vegas
[00:01:45.18]Less Rants, More Topics
[00:02:22.09]Community
[00:06:06.01]The Key Part of Community
[00:08:22.23]Volume vs. Intention
[00:12:26.21]Emma Sponsorship Mention
[00:12:44.00]The Perfect Community
[00:17:57.16]Who’s the Sherriff?
[00:25:11.09]Emma Sponsorship Mention
[00:25:40.09]What Hurts a Community?
And so much more…

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Scott doesn’t always have to be convinced to put on clothes for the podcast, but today…

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The term #community has been bastardized.

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The key component of community is support.

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Community can’t happen without trust.

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Want to know what kills a Community?

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Wednesday, November 2, 2016

#147: Our Spinjutzu Is Strong

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we tackle more stories of companies engaging with customers in wonderful and wonderfully horrible ways: Lego wins everything, while a restaurant practices apologizing for manslaughter and a mattress business uses a horrible tragedy as a sale backdrop. All this and more! (Really, there’s more…)

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.26]Water Bottle Flipping
[00:01:39.15]Almost a Milestone
[00:02:06.06]Emma Sponsorship Mention
[00:02:44.13]Episode Overview
[00:03:30.11]People Actally Listen: Sexinars Prove It
[00:05:01.13]Lego’s Ninjutsu Is Strong
[00:09:42.19]A Decade of Newsfeed
[00:13:53.07]Emma Sponsorship Mention
[00:14:29.16]Don’t Advertise In Your Manslaughter Apology
[00:17:26.26]The 9/11 Mattress Sale
[00:19:52.06]Social Media and College Admissions
[00:23:13.04]Made-Up Word of the Week: Bleisure
And so much more…

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Every customer interaction is a chance to gain a customer for life… or lose one.

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Nobody’s more #sticky than @Emma

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Don’t Advertise In Your Manslaughter Apology.

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We are famous, and our celeb name is “Those Two.”

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Items Mentioned In This Episode

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