Darkam Marketing : February 2017

Tuesday, February 28, 2017

#163: A 100% Serious and Appropriate Episode

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Emma, Official Sponsor of the UnPodcast

In this episode, Scott and Alison dispel the Stratten myth while celebrating Alison’s birthday. Also on this episode: The importance of competent disinterest; the Greatest Shopping Carts ever; the question of Ghost Restaurants; the resurgence of cassette tapes; video game home based business… sort of; the best garbagemen story you’ll ever hear; made-up words and listener questions. All this and absolutely, positively nothing more probably.

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.18]The Stratten Myth
[00:01:00.09]AllisonWantsPresents.Com
[00:01:42.12]Episode Overview
[00:02:09.02]Emma Sponsorship Mention
[00:03:12.21]Competent Disinterest
[00:06:37.18]Two Kinds of Shopping Carts
[00:08:45.06]A Sports Authority Policy
[00:09:22.21]Three-Step Process to Selling
[00:10:53.12]Ghost Restaurants
[00:17:27.15]Emma Sponsorship Mention
[00:18:08.01]The Latest Rage in the Music Industry: Cassette Tapes
[00:25:56.28]A Professional Call of Duty Team
[00:30:27.22]Emma Sponsorship Mention
[00:30:36.17]Corn from Cobb
[00:31:59.13]Garbagemen and Kids
[00:35:52.12]Made-Up Word: “Gymtimidation” and “Swolemate”
[00:37:22.12]Listener Question: Quick tips for getting the most benefit from a conference

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Three words for this episode: inappropriate, rude, sultry.

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The ultimate in #CustomerService is Competent Disinterest.

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Do you care if a restaurant is delivery only?

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Is your Professional Call of Duty Team actually a home-business?

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Going to a conference? Here’s how to get the most out of it.

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Mentioned In This Episode

from UnMarketing http://bit.ly/2m6FQY3
via IFTTT

Wednesday, February 22, 2017

#162: A Bleak, Flavorless, Gluten-Free Episode

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Emma, Official Sponsor of the UnPodcast

In this episode, Scott and Alison #PromoteLove and Girl Scout Cookies! We look at passive-aggressive email marketing; an alternative to buying airtime for really expensive football games; what happens when a daycare lashes out at parents; a made-up word and a listener question. All this and so much more!

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:31.25]#PromoteLove
[00:02:33.21]Episode Overview
[00:02:51.14]Emma Sponsorship Mention
[00:03:47.24]Email Makes Scott Angry
[00:06:46.22]Petition for Smunday
[00:13:27.11]Daycare Parenting the Parents
[00:20:20.05]Emma Sponsorship Mention
[00:21:38.10]Truth in Girl Scout Cookies
[00:29:35.11]Still Selling Socks
[00:29:56.11]Emma Sponsorship Mention
[00:30:50.02]Made-Up Word: Shacket
[00:32:28.21]Listener Question: How can I give away free stuff to build trust?

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It’s after Valentine’s Day, but we still #PromoteLove

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Spending your Ad money giving your employees a day off.

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This Girl Scout is the best marketer ever.

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There is a way to give away free things and still make money.

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Mentioned In This Episode

Kraft Heinz is giving its 42,000 employees a day off instead of buying a Super Bowl ad
This Viral Day Care Sign Tells Parents To ‘GET OFF YOUR PHONE!’
Girl Scout Cookie Marketer
from UnMarketing http://bit.ly/2lERYiz
via IFTTT

Saturday, February 18, 2017

Copy of #161: Ethical Socks

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Emma, Official Sponsor of the UnPodcast

We have discovered the secret to marketing: Free socks! We also discuss the ethics of stealing from Netflix and other digital companies; a new “Can you hear me?” phone scam; what’s going on with Instagram and Snapchat stories; who’s really addicted to social media; Galentine’s Day and a listener question. All this and more!

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:33.11]After Valentine’s Day Socks
[00:03:49.16]Socks or Wayne?
[00:06:25.19]Emma Sponsorship Mention
[00:08:29.29]Subscribing vs. Watching
[00:19:10.12]Emma Sponsorship Mention
[00:19:24.18]A New Phone Scam
[00:23:58.14]Instagram and Snapchat Stories
[00:28:14.28]Who really addicted to social media?
[00:32:39.18]Made-Up Word of the Week: Galentine’s Day
[00:34:13.26]Listener Question: Alison is pro packing carry-on luggage strategically, but con strategically packing groceries. Discuss.

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The secret to boosting podcast downloads? Socks.

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5% of total bandwidth in Canada at any given point in a day is @Netflix.

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Theft is bad. If you love the service, support the service.

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What are four things Alison doesn’t care about?

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Mentioned In This Episode

from UnMarketing http://bit.ly/2lW50sT
via IFTTT

Wednesday, February 8, 2017

#160: The Cold Medicine Is Wearing Off

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we talk about more funny PR shenanigans, but with the added bonus of a OTC Filter Removal System (aka great cold medicine). Alison picks bones with you guys over the grocery shopping story. A cancer patient spreads pizza love. Wendy’s rules Twitter in the hardest way possible. Super-secret images of the Breakfast Council have made it to our offices. Elon Musk shows corporations how to handle customer complaints. ADT has ZERO holiday spirit. We also have a made-up word and a listener question. All this and more!

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.01]Episode Overview
[00:01:41.15]Emma Sponsorship Mention
[00:01:58.02]Marketing United
[00:02:56.19]Grocery Bones Picking
[00:07:26.12]Cancer Patient Wins Free Pizza
[00:09:25.17]Paying It Forward At the Drive-Thru
[00:11:53.03]Wendy’s Rules Twitter
[00:14:39.05]Cereal Council
[00:15:31.09]The Down Side of Humor
[00:17:08.00]Emma Sponsorship Mention
[00:17:42.17]Elon Musk Crushes It
[00:21:19.06]Location, Location, Location
[00:22:29.11]Impersonal Seasons Greetings
[00:25:32.12]Made-Up Word of the Week: FamJam
[00:28:03.26]Listener Question: What should you do when post on social media about an event, but all possible photos are of people in a conference room staring at someone speaking at a podium?

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Settle an argument… Which one of us do you like more?

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Who would win in a fight between @Wendys and @Emmaemail?

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Who wants to drive a Tesla? I can’t remember to charge my phone.

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Mentioned In This Episode

Cancer Patient Wins Free Pizza For A Year, Donates His Prize To Local Food Bank
Wendy’s Owned A Twitter Troll So Hard They Deactivated Their Account
Elon Musk Takes Customer Complaint on Twitter From Idea to Execution in 6 Days
Happy Holidays from ADT
from UnMarketing http://bit.ly/2kMP8bp
via IFTTT

Wednesday, February 1, 2017

#159: That’s A Wicked Burn

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we talk about some PR burns – Virgin Airlines wins again; Pajamas as shopping attire; Grilled Cheese Tattoos; What happens when you misspell in a tweet – and we finally push Adam over the edge. All this and so much more!

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.21]Adam Has Had Enough
[00:02:57.28]Episode Overview
[00:03:35.11]Emma Sponsorship Mention
[00:03:59.24]Marketing United
[00:07:03.14]The Amazing Revolving Door
[00:09:30.01]Best PR Burn Ever
[00:12:29.06]Shopping In Pajamas
[00:16:27.16]Emma Sponsorship Mention
[00:17:43.17]25% Off Tattoos
[00:22:56.24]Tammarow On Twitter
[00:26:00.25]Listener Question: Is it possible to run a successful business without a website?
And so much more…

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We did it! We finally pushed Adam over the edge.

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If I have to shop at 7 Am, I’m not going to care what I wear. #jamas

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I wear pajamas to go shopping, even though I don’t own pajamas.

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If I tattoo your restaurant logo on my body, I should eat free for life.

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Mentioned In This Episode

from UnMarketing http://bit.ly/2kQq4x6
via IFTTT

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