#192: Black-Market Verified

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Emma, Official Sponsor of the UnPodcast

In today’s show, we field a wide range of topics including why people are so mad about the nice thing Tesla did; what’s going on with Instagram verification; what we learned from a friend’s private message; why you shouldn’t trust that long line at your town’s new hot spot; what happens to brides when bankruptcies attack; and just what is a onebagger (please listen for the answer. Do NOT search this one.)? All this and absolutely, positively nothing more.

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Other topics include:

• [00:00:00.00]Emma Sponsorship Mention
• [00:00:31.22]Scott Is A Professional Mumbler
• [00:02:29.10]Episode Overview
• [00:03:19.26]Emma Sponsorship Mention
• [00:03:34.27]What Did Tesla Do?
• [00:08:06.11]Black Market Verification
• [00:13:17.05]A Twitter Surprise
• [00:18:29.05]Emma Sponsorship Mention
• [00:18:49.10]Fake Lines
• [00:24:36.20]Brides and Bankruptcies
• [00:29:07.06]Made-Up Word: Onebagger/Onebagging

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The nature of Twitter is great for CS, but it’s not so great for content.

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“Welcome to the new world of ‘crowdcasting.'” This is extra fake.

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Nobody who likes comic books likes day parties.

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Mentioned In This Episode

• Elon Musk Turns Driver’s Twitter Comment From Tweet to Vehicular Feature
• Tesla Temporarily Increases Battery Capacity for People in Path of Hurricane Irma
• See the cool kids lined up outside that new restaurant? This app pays them to stand there.
• Who can brides call for help after Alfred Angelo shut down? This Miami lawyer.

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#191: Too Much Content

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Emma, Official Sponsor of the UnPodcast

In today’s show, we simply have too much to talk about. We discuss podcasting etiquette; the big anniversary we have coming up; the touching story of the seven-handed pitcher; sexism in startups; fake reviews; a negative spin class; and sexism against dads. All this, a made-up word and a listener question, too!

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.02]Podcast Etiquette
[00:01:15.29]Episode Overview
[00:03:19.20]A Big Anniversary Coming
[00:03:38.04]The Seven-Handed Pitcher
[00:08:05.07]Startup Sexism
[00:15:01.01]Emma Sponsorship Mention
[00:15:27.04]How To Spot Fake Reviews
[00:19:45.14]Negative Spin
[00:28:46.16]Ooops! Sorry, Dad
[00:30:59.17]Made-Up Word: Nepotisnt
[00:32:51.18]Listener Question: Do you consider social media following numbers a direct measure of brand awareness?

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We never solicit reviews… but we failed anyway.

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Customers are entitled to the best possible experience whether the product is free or not.

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Number of followers is never a measure of brand awareness.

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Mentioned In This Episode

• Using A Robotic Hand, She Wants To Throw Out The First Pitch For All 30 MLB Teams
• These Women Entrepreneurs Created A Fake Male Cofounder To Dodge Startup Sexism
• FakeSpot
• This Spin Studio Is ‘Terrorizing’ Anyone Who Gives Them a Negative Yelp Review
• Dad Calls Out Supermarket’s Sexist Sign And Gets Awesome Response

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#190: The Algorithm Addiction

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Emma, Official Sponsor of the UnPodcast

In today’s show, we talk about real vs. viral numbers and the transfer of power from the climb to the spike; also known as the Algorithm Addiction. We also discuss the Instagram Podghazi; the Best Commenters; a pre-sharing and commenting quiz; how P&G cut their ad budget still increased sales; how Chinese women are, apparently, like used cars; the importance of Mental Health Days; and the advent of petextrians.

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Other topics include:

• [00:00:00.00]Emma Sponsorship Mention
• [00:00:32.19]Episode Overview
• [00:01:57.04]Emma Sponsorship Mention
• [00:02:42.23]Podghazi
• [00:13:56.29]Readers–>Commenters–>Subscribers
• [00:18:56.16]Quiz to Sharing
• [00:21:06.13]Emma Sponsorship Mention
• [00:21:33.14]Cut Ad Budget: Watch Sales Rise
• [00:23:53.25]Chinese Women Are Audi
• [00:27:45.04]Mental Health Days
• [00:32:57.08]Made-Up Word: Petextrian

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Whenever there’s a system, there will be people trying to game it.

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Sharing based on getting something out of it is a direct contradiction of an online community.

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Commenting gives a vested interest in community.

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Nobody wants recency more than they want relevancy.

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If your employees are your greatest asset, you need to treat them like it.

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Mentioned In This Episode

• Podghazi: Instagram Influencers Use Comment Collusion to Game the Algorithm
• The Times of London Finds Commenters Are Most Valuable Visitors
• News Site Makes Readers Answer Questions to Prove They Understand Story Before Posting Comments
• P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway.
• An Audi Commercial in China Compared Women to Used Cars. It Didn’t Go Well.
• One Woman’s Brave Email is Helping to Break the Mental Health Stigma

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