The Big Problem with Buyer Personas in Content Marketing and What to Do About It

Before I delve into the topic of today’s little post, I find myself sitting at the airport in Copenhagen, Denmark after being here a full week and soaking in the incredible culture that is Danish life. My body has stayed on east coast time, which means it’s currently 4:30am in the morning, but as I [...]

from The Sales Lion by Marcus Sheridan http://ift.tt/1zF8NJ9

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