Darkam Marketing : #075: The (Un)Successful Use of Controversy in Advertising

Wednesday, June 17, 2015

#075: The (Un)Successful Use of Controversy in Advertising

On this episode of the UnPodcast, we discussed controversy in advertising, and what makes such controversy successful or unsuccessful. We also shared a feel-good story about a college president who really cares and goes the extra mile, and how he made the difference in the life of one special graduate.

We also talked about a single bad employee’s bad behavior that cost the good company he works for several thousands of dollars in lost business.

Other topics include:

[00:02:25.18] He’s not very vindictive, but he has his moments
[00:03:38.21] The high cost of one bad employee
[00:04:48.14] When it takes a lot to get someone to fire you
[00:05:43.06] How companies make loyalty programs worth it
[00:06:09.09] Screwing up is one thing, but how it’s handled is a totally different thing
[00:06:53.24] Our relationship with Avis
[00:07:39.09] How experience gap impacts our feelings about a company
[00:09:01.17] Where brand erosion happens
[00:09:18.25] Why it’s never one thing
[00:10:29.06] Speaking of good customer service. . .
[00:11:08.09] When using semi-naked people on an ad backfired
[00:13:25.01] The funny thing about controversy
[00:16:30.14] How a company used controversy to play people like a fiddle
[00:21:00.26] Scott’s opinion on weight loss supplements
[00:21:51.20] When it makes sense to offend people
[00:22:47.29] Which petition would you sign?
[00:23:12.25] How the environment impacts the response to an ad
[00:24:23.24] The types of things that get tons of attention
[00:24:59.27] An awesome feel good story
[00:27:32.29] Why it’s not about being good on Twitter
[00:29:32.28] There are layers between some people for good reason
And so much more. . .