Darkam Marketing : February 2016

Wednesday, February 24, 2016

#111: The Inappropriate Episode

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we look at what happens when company representatives respond in all kinds of inappropriate ways: making up words, body-shaming employees, and telling ticket buyers that the event will be just as good if they watch it on their phones. On the upside, Barbie is starting to look like real women.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.18]Let’s Just Pretend That We Didn’t See That
[00:01:19.07]At What Age Is Cash Better Than Gifts
[00:04:06.05]What You Will and Won’t Hear On The Show Today
[00:05:18.17]Emma Sponsorship Mention
[00:06:14.27]New Words, Because the World Doesn’t Have Enough
[00:07:46.29]Three New Words That Cause Violent Physical Reactions
[00:14:11.02]Emma Sponsorship Mention
[00:14:41.21]When To Quit Your Job Over Selfies
[00:22:24.21]Emma Sponsorship Mention
[00:22:58.08]Great Big Story App
[00:24:31.16]Barbie Gets Real
[00:29:51.06]Let’s Talk Hockey
[00:32:14.28]Obstructed Seats Are Part of the Game… BUT…
And so much more…

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Who knew that the world didn’t have enough words?

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Three Terms the World Doesn’t Need: Shike, Permission Marketing, & Womanar

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Share your made up words with us! #FB

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How does Blue Hair Barbie Keep Her Glasses Up?

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If you want perfect seats, watch the game on TV.

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Items Mentioned In This Episode

from UnMarketing http://bit.ly/1p3UWeT
via IFTTT

Wednesday, February 17, 2016

#110: The Awkward Interview Episode

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we celebrate Valentine’s Day by sharing wicked awkward interview stories.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:42.27]Episode Overview
[00:01:06.25]Emma Sponsorship Mention
[00:01:18.00]What Our Obsession, with Emma?!?
[00:02:07.22]Scott’s Nightmare Morning
[00:05:44.28]The Internet Makes a Great Valentines Day Date
[00:09:28.19]Emma Sponsorship Mention
[00:10:14.03]Awkward Interview Stories Are Wonderfully Horrible
[00:23:57.28]Scott’s Awkward Interview Story
[00:24:59.13]That One Interview Question (That’s Actually Horrible)
[00:30:00.19]A Smart Panel Interview
And so much more…

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What kind of sick person leaves smartphone keyboard click sounds on?

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Do you have an awkward interview story? Share it with us!

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You’re being interviewed for a job: do you answer honestly or do you give the answer you think they want to hear?

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You’re always selling, you’re always marketing. Sometimes, you’re unmarketing.

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Items Mentioned In This Episode

Facebook Friends Turn Couple’s Dinner Into a Dream
The Awkward Interview Stories Repository

from UnMarketing http://bit.ly/249WWm6
via IFTTT

Wednesday, February 10, 2016

#109: Brands, Let’s Have an Honest Talk

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we wade into the deep end of Brand awfulness: Guitar Hero changes the landscape of DLC; Marriott alienates most of its clientele; Pizza Hut goes Full Swag; Crocs manage to pay a horrible tribute to a fallen music legend; and Old Navy takes back its offensive toddler clothing line.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:33.16]Alison is Genuinely Surprised by…
[00:02:27.13]Today on the show
[00:03:08.16]Emma Sponsorship Mention
[00:03:34.20]Marketing United 2016
[00:04:35.19]Guitar Hero and DLC
[00:10:27.10]Marriott Disses Travellers
[00:17:39.23]Emma Sponsorship Mention
[00:18:22.19]Pizza Hut Goes Full Swag
[00:21:38.08]Crocs and David Bowie
[00:28:02.23]Old Navy Replied to Offended Artists
[00:30:42.16]Artists Have it Hard
[00:31:52.13]What Did You Want To Be When You Were a Kid
And so much more…

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If you are your authentic self, then you have no competition. #SelfQuote

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It really is possible to design a hotel room that will please everyone.

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If you have a good product, you don’t need #swag.

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Crocs is the Nickelback of shoes: Nobody admits likeing them, but they sell millions.

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Brands: When someone dies, your job is to shut up.

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Brands don’t have feelings. People have feelings.

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Brands: Social Media is not a place for you to talk, it’s a place for you to listen.

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Items Mentioned In This Episode

Wednesday, February 3, 2016

#108: What Are You Spending Your Money On

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we talk about the power of money by looking at how some companies are spending their money. From bonuses, to employee monitoring solutions, to paying to block ad blockers, and how those choices can affect not just your brand but also employee and client happiness.

Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:00.00]Emma Sponsorship Mention
[00:00:33.07]What’s Up for Today?
[00:02:08.01]Emma Sponsorship Mention
[00:02:29.16]This Is Your Last Chance to Enter Our Contest
[00:03:37.11]How Not to Cold Call (or Leave a Voicemail or Not Be Insulting to Your Potential Customers)
[00:09:22.26]Emma Sponsorship Mention
[00:11:03.27]I Only Drink Bourbon Because I’m a Vegetarian
[00:11:54.28]Shopify Gives Employees 1 Million Dollars
[00:15:22.27]The Daily Telegraph OccupEye’s It’s Employees
[00:20:44.19]Emma Sponsorship Mention
[00:22:03.09]Scott Really Doesn’t Know When to Stop
[00:22:49.28]GQ Blocks the Ad Blockers
[00:32:53.14]Are You Willing to Pay for Content You Like
And so much more…

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Marketing started as a rally against cold-calling.

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If you’re so good at what you do, why are you cold calling people?

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The job of #HR is to attract and retain good employees.

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If we lose the ability to pay journalists, you lose journalism.

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Are you willing to pay for content you like?

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Items Mentioned In This Episode

We Just Gave Our Employees 1 Million Dollars to Spend on Shopify Stores
Daily Telegraph Installs Workplace Monitors On Journalists’ Desks
GQ is now blocking its readers running ad blockers
from UnMarketing http://bit.ly/1JXUFUa
via IFTTT

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