Wednesday, February 10, 2016

#109: Brands, Let’s Have an Honest Talk

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Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we wade into the deep end of Brand awfulness: Guitar Hero changes the landscape of DLC; Marriott alienates most of its clientele; Pizza Hut goes Full Swag; Crocs manage to pay a horrible tribute to a fallen music legend; and Old Navy takes back its offensive toddler clothing line.

Other topics include:

  • [00:00:00.00]Emma Sponsorship Mention
  • [00:00:33.16]Alison is Genuinely Surprised by…
  • [00:02:27.13]Today on the show
  • [00:03:08.16]Emma Sponsorship Mention
  • [00:03:34.20]Marketing United 2016
  • [00:04:35.19]Guitar Hero and DLC
  • [00:10:27.10]Marriott Disses Travellers
  • [00:17:39.23]Emma Sponsorship Mention
  • [00:18:22.19]Pizza Hut Goes Full Swag
  • [00:21:38.08]Crocs and David Bowie
  • [00:28:02.23]Old Navy Replied to Offended Artists
  • [00:30:42.16]Artists Have it Hard
  • [00:31:52.13]What Did You Want To Be When You Were a Kid
  • And so much more…

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If you are your authentic self, then you have no competition. #SelfQuote
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It really is possible to design a hotel room that will please everyone.
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If you have a good product, you don’t need #swag.
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Crocs is the Nickelback of shoes: Nobody admits likeing them, but they sell millions.
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Brands: When someone dies, your job is to shut up.
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Brands don’t have feelings. People have feelings.
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Brands: Social Media is not a place for you to talk, it’s a place for you to listen.
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Items Mentioned In This Episode

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