11 Company Paradigms that Totally Screw Up Content Marketing Success

We live in interesting times. The way people are buying is changing. They are more informed than ever. They vet companies more than any other time in the history of the world. And the consumer is now completely in charge of the buying process. This is really the essence of why content marketing is so [...]

from The Sales Lion by Marcus Sheridan http://ift.tt/196AH7H

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